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New AI-Powered Automotive Platform -- MOTORMIA -- Receives $8M in Funding
Scottsdale, Ariz. (Oct. 29, 2024)— MOTORMIA, a new automotive enthusiast platform aimed at revolutionizing the automotive aftermarket industry through AI, has attracted the backing of multiple venture capital firms. Mia, the platform’s revolutionary AI virtual assistant, can tailor users' experiences to various levels of knowledge, generate AI vehicle renderings, make performance upgrade suggestions and help users understand the best choices for specific build goals.
MOTORMIA users add vehicles to the platform and set build and performance goals. Mia then provides curated recommendations, all of which are adjustable to their level of mechanical experience. Users can interact with Mia to request Mia’s favorites, search for specific brands, ask for further suggestions and save planned product upgrades to their builds. Sharing their existing modifications and build progress with friends and other users is encouraged.
Founded by Isaac Bunick in January 2023, MOTORMIA has attracted hundreds of thousands of enthusiasts since its public beta release in 2024. It is backed by venture capital firms including Lerer Hippeau, Seedcamp, QP Ventures, Verissimo Ventures, State of Mind Ventures, Deftly.vc and Alumni Ventures.
“Our mission is to transform and enrich the aftermarket experience for enthusiasts, manufacturers and service professionals,” said MOTORMIA founder and Chief Enthusiast Officer Isaac Bunick. “By delivering a seamless consumer AI experience, Mia can make the enthusiast lifestyle more accessible and enjoyable for everyone.”
“MOTORMIA is positioned to disrupt the automotive aftermarket industry, using AI to provide an engaging consumer experience for automotive enthusiasts,” said Lerer Hippeau Managing Partner Ben Lerer. “Isaac and his team understand this industry better than anyone and are solving real problems for the over 60M automotive enthusiasts across the United States - it’s an absolutely enormous population of people excited about aftermarket modding opportunities, and it’s growing.”
MOTORMIA will exhibit at the upcoming SEMA Show in Las Vegas, Nevada, from November 5 to 8, in booth 11179 in the North Hall of the Las Vegas Convention Center.For more information about MOTORMIA, please visit www.motormia.co.
MOTORMIA users add vehicles to the platform and set build and performance goals. Mia then provides curated recommendations, all of which are adjustable to their level of mechanical experience. Users can interact with Mia to request Mia’s favorites, search for specific brands, ask for further suggestions and save planned product upgrades to their builds. Sharing their existing modifications and build progress with friends and other users is encouraged.
Founded by Isaac Bunick in January 2023, MOTORMIA has attracted hundreds of thousands of enthusiasts since its public beta release in 2024. It is backed by venture capital firms including Lerer Hippeau, Seedcamp, QP Ventures, Verissimo Ventures, State of Mind Ventures, Deftly.vc and Alumni Ventures.
“Our mission is to transform and enrich the aftermarket experience for enthusiasts, manufacturers and service professionals,” said MOTORMIA founder and Chief Enthusiast Officer Isaac Bunick. “By delivering a seamless consumer AI experience, Mia can make the enthusiast lifestyle more accessible and enjoyable for everyone.”
“MOTORMIA is positioned to disrupt the automotive aftermarket industry, using AI to provide an engaging consumer experience for automotive enthusiasts,” said Lerer Hippeau Managing Partner Ben Lerer. “Isaac and his team understand this industry better than anyone and are solving real problems for the over 60M automotive enthusiasts across the United States - it’s an absolutely enormous population of people excited about aftermarket modding opportunities, and it’s growing.”
MOTORMIA will exhibit at the upcoming SEMA Show in Las Vegas, Nevada, from November 5 to 8, in booth 11179 in the North Hall of the Las Vegas Convention Center.For more information about MOTORMIA, please visit www.motormia.co.
Additional Investor Quotes
QP Ventures - Daniel Robins, General Partner
"We are thrilled to partner with the MOTORMIA team as they revolutionize the enthusiast market, bringing a new era of accessibility, transparency, and quality. With tens of millions of enthusiasts eager to pursue their passion, MOTORMIA provides the perfect solution to simplify and enhance their experience. Led by Isaac's unwavering commitment to empowering every enthusiast, this talented team of tech and car-building experts is destined to make this exciting vision a reality."
Seedcamp – Andy Budd, Venture Partner
“We’ve had the pleasure of working with Isaac during his time at Rossum, where his talent for driving growth was evident. So when he told us about MOTORMIA, we were excited to be involved from day one. As a hardcore petrolhead, it made perfect sense for Isaac to dive into the car modding community, and honestly, it’s a space that’s been crying out for fresh ideas. His plan to use AI to help enthusiasts unlock even more potential in their projects felt like a game-changer. Since we backed him, Isaac and the MOTORMIA team have made huge strides, and I can’t wait to see what they bring to SEMA this year.”
State of Mind Ventures - Nir Adler, General Partner
“MOTORMIA is pioneering a new era in the car enthusiast market. This exceptional team of tech experts and car builders is set to revolutionize how car enthusiasts access and engage with a vast and dynamic marketplace, establishing new standards as the world’s definitive authority for car lovers. We’re thrilled to be part of a journey that will reshape the future of automotive passion.”
Verissimo Ventures - Alex Oppenheimer, Founder and General Partner
"We are excited to double down on MOTORMIA as they leverage cutting-edge AI technology to enable a large complex market to enter the world of technology automation. By bringing video game style customization into the real world and lowering the bar for car customization, we see a future where many more people can customize their cars."
About MOTORMIA
MOTORMIA has attracted hundreds of thousands of enthusiasts since its public beta release in 2024, showcasing its strength in innovation. At the heart of the platform is Mia, a consumer AI experience that personalizes the connection between enthusiasts and their vehicles, fostering deeper relationships with manufacturers and service providers. MOTORMIA is poised to become the leader in automotive innovation, transforming the enthusiast experience for future generations.
About Lerer Hippeau
Lerer Hippeau is an early-stage venture capital firm founded and operated in New York City. Our portfolio includes more than 400 leading enterprise and consumer businesses, including Zipline, Guideline, MIRROR, Blockdaemon, K Health, Warby Parker, and ZenBusiness. We're experienced operators who invest early and stay in our founders' corners as they build iconic companies. Learn more at lererhippeau.com.
